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Brief
To choose a product with a problem and create a new form of packaging.
For
Packaging and Branding class
Problem
A common problem I saw in the ice-cream packaging market was that there was no way to catch drips.
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This creates a lot of mess when it comes to kids, as it drips down their arms.
Plan
To create packaging that catches ice-cream drips.
Initial Sketches
Inspiration can come from anywhere...
even a banana!
Logo Progression
Final Product
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